Our Privacy Policy

Purpose of the Site

The purpose of this site is to provide you with information on dstools.co.uk and our products. If you wish to order products on-line you will enter a part of the website to which our Trading Terms and Conditions also apply. The Trading Terms and Conditions govern the provision of our products and services. Neither the information nor any opinion expressed on this part of the site is an offer to provide any product or service. By communicating with dstools.co.uk electronically or using any part of this site, you are legally bound by these Website Terms and Conditions.

Use of Site

We have made reasonable efforts to ensure the accuracy, currency, completeness and electronic integrity of this site and the information published on it. However, we can not accept liability for any loss of any kind incurred as a result of reliance on the information provided in this site or any other website which can be accessed by a link from this site, or the functioning of this site. The contents of this site are subject to change without any notice. We exclude to the fullest extent permitted by law all liability for any claims, penalties, losses, damages, costs or expenses arising from the use of, or inability to use, this site or from any unauthorised access to or alteration of the site.

This site is established in the United Kingdom and is directed to United Kingdom residents only. English law governs these Terms and Conditions and your use of this site. By accessing this site you agree to submit to the exclusive jurisdiction of the English Courts in relation to any claim or dispute arising out of or connected with your use of the site. This site may not be linked with another site without the express written consent of dstools.co.uk. Users of this site are authorised only to view and download a single copy of the material for general information purposes and are reminded that this site’s contents and constituent parts are protected by copyright, trademark and other laws.

Supply of Information

E-mail is not a confidential or secure form of communication and is susceptible to delay, non-delivery and can be intercepted by third parties. Any information sent by e-mail is done so at your own risk. Any information emailed to us may be emailed on to the appropriate department.

Data Protection

You understand and agree that the information you supply online will become part of the database held by directsoreuk.com as a Data Controller in accordance with the General Data Protection Regulation (“GDPR”)(EU) 2016/679. The information supplied by you will be used for research and marketing purposes and may be updated by you any time by contacting dstools.co.uk. Information about you will not be supplied to any one else we believe it is lawful to do so under the GDPR. For more information on how we use your information, please read our privacy policy.

You have the right under the GDPR to request a copy of the personal data, which dstools.co.uk holds about you on its records and for the data to be deleted. For further information see privacy policy page or please contact sales@dstools.co.uk

In accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679- updated 09/05/2018

This privacy policy sets out how DirectStoreUK Limited uses and protects any information that you give DirectStoreUK Limited when you use this website. DirectStoreUK Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. DirectStoreUK Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Data that is gathered about you are controlled by at DirectStoreUK Ltd of which the headquarters are located at 204 Old Kent Road, London SE1 5TY- 0800 566 8993- sales@dstools.co.uk

What we collect

We may collect the following information:

  • name
  • Telephone/mobile number information including email address
  • Company Website
  • Company registration number
  • Company or Individuals address and billing address
  • Country of company or individuals origin
  • Tax/Vat Number
  • Ip Address
  • Activities on website and behaviour, including session duration, Frequency of visit, session information, date and time of visits
  • Information on passed correspondence with customer
  • Order History
  • Device/ Operating system
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • Billing & Delivery information tasks
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
  • Invoicing/ receipt issue. confirmations emails, order tracking information, back order notification and order processing notification

Data collected in the UK & EU is held in accordance with the GDPR. All reasonable precautions are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details.

If the data is no longer required for our services or for your experience with our website, the data will be deleted. Data Collected from inactive customers will be deleted after 2 years. If you reject or do not agree to this policy, your data will be removed within two years from the start of the GDPR introduction date of 25th May 2018, or from the point of registration.

If you have placed an order with us in the past, we are required to store details of the transaction and any other correspondence relating to the order for six years.

Data submitted durning registering,browsing the site’s pages, basket & order history will be used to help your experience with DirectStoreUK and provide you with products, information & offers that may be of interest to you.

Name/ Company name, contact number, email and delivery address are provided to courier services. This is to ensure a safe, timely delivery of your orders. If you require more information on privacy policies of the courier service we use, please visit with websites.

Any data is out-date and no longer relevant will be deleted.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Google Analytics provided by Google Inc, is a service we use to record data from website users and activity on the website. This information is stored by Google in the United States, who have their own privacy policy.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at sales@dstools.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. We will use personal information obtained from you through this website or email sent to (sales@dstools.co.uk) to arrange couriers to deliver your orders.

‘Right to be forgotten’ and accessing your data

Your date is not the property of DirectStoreUK Ltd . You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information or would like your details we hold deleted please write to sales@dstools.co.uk or DirectStoreUK 204 Old Kent Road, London, SE1 5TY at any time. Before we delete the details however; we may need to contact you via telephone to verify your identity, in the interest of protecting your data. The request for data is free of charge.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

What happens to data if you reject or fail to agree to this policy?

If you reject or fail to agree to this policy, we will delete your data from our system. If you wish to use and order from our website again and your data has been deleted, you will have to reapply for a guest, retail or wholesale account and agree to this policy and our terms & conditions.

How do we store and protect your data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Our information systems are maintained behind a software firewall to isolate them from access by other networks connected to the internet. Only employees who need the information to perform a specific job are granted access to personal identifiable information. Our employees are kept up to date on our security and privacy practices.

Our network is regularly scanned by Paymentsense to maintain compliance with PCI DSS.

We use Secure Socket Layer (SSL) throughout the website. Our website is a ‘secure site’ recognised by Comodo Secure(TM), a leading computer network security company. Your connection to the server is encrypted whilst browsing all parts of the website.

No credit or debit card or paypal email id information are not collected or stored by our site. All transactions are completed on a secure 3rd party payment gateway with Paymentsense or Paypal.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

CARTThe association with your shopping cart.
CATEGORY_INFOStores the category info on the page, that allows to display pages more quickly.
COMPAREThe items that you have in the Compare Products list.
CURRENCYYour preferred currency
CUSTOMERAn encrypted version of your customer id with the store.
CUSTOMER_AUTHAn indicator if you are currently logged into the store.
CUSTOMER_INFOAn encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDSStores the Customer Segment ID
EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not.
FRONTENDYou session ID on the server.
GUEST-VIEWAllows guests to edit their orders.
LAST_CATEGORYThe last category you visited.
LAST_PRODUCTThe most recent product you have viewed.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
POLLThe ID of any polls you have recently voted in.
POLLNInformation on what polls you have voted on.
RECENTLYCOMPAREDThe items that you have recently compared.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer is allowed to use cookies.
VIEWED_PRODUCT_IDSThe products that you have recently viewed.
WISHLISTAn encrypted list of products added to your Wishlist.
WISHLIST_CNTThe number of items in your Wishlist.

How may I contact dstools.co.uk?

If you have any questions about our handling of personally identifiable information relating to you please contact us at customer support. Alternatively, you may write to us at DirectStoreUK, 204 Old Kent Road, London, SE1 5TY

dstools.co.uk is owned by DirectStoreUK Ltd